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Welcome to this 40th Edition Newsletter. It’s the last month of 2016 – phew! I expect we will have one more newsletter before Christmas, but just in case I hope you have a wonderful Christmas and New Year holiday.


Social Media Optimisation Workshops


Social Media Optimisation is critical to succeeding in your business in 2017. How good are you at navigating the Social Media Puzzle. (puzzle image credit to greyweed)

    • Facebook has 1.79 billion active users, 1.18 billion daily users and 1.66 billion mobile active users [Facebook stats September 30th 2016]

    • Twitter has 1.3 billion users with 500 million using it to follow - not tweeting [Source].

    • LinkedIn has 467 million users. Adding a professional photo to your profile makes you 14 times more likely to be found [Source].

    • Short videos attract a 5 billion views a day on YouTube and 8 billion views s day on Facebook

    • Instagram and Pinterest already have an audience of 500 million users and 75 Million users respectively. [Source]

That’s well over a billion people who are your potential marketplace.

Do you have an Australian Only Business?


Maybe you are worried the connected world is too big a market. That’s ok. There are 14.1 million Australians over the age of 18 with Facebook accounts plus many millions more with Twitter, LinkedIn, Instagram, Pinterest and Google+ accounts and many millions more who access YouTube videos from mobiles devices and computers each day.

When you just target Australia you access a market in the millions.

A note of caution: The rules for Social Media are different to the Web: You need to be Social Media Optimised!

You must be proactive and get on board now – before your competitors do and start taking all your customers right out from under you. Only the early adopters gain the advantage. Once everyone is doing it the margins are always smaller.

Social Media Optimisation is the coolest marketing tool that throws open the doors to interacting directly with new customers. Results for correctly implemented Social Media Marketing by far exceed the reach and results of traditional media and marketing techniques.

What is Social Media Optimisation comprised of? Well there used to be just Twitter, Facebook, LinkedIn and YouTube. But 2013 saw the emergence of Instagram, Google + and Pinterest which have a combined audience exceeding 1 billion affluent consumers. In 2015 we got Snapchat, Periscope, Meerkat and Vine - all video driven. In 2016 the big trends were not so much new platforms but usage patterns changing to mobile and apps. Messenger, WeChat and WhatsApp as messaging channels grew wildly. Instagram added stories. Streaming Radio channels and applications like Skype began making good use of “in-product” advertising.

This rapid and permanent shift in Internet usage is slowly but surely relegating other forms of advertising. Print ads and traditional media outlets are last century thinking! Get the jump on your competitors and act now!

Social Media Optimisation is the easiest, faster and most cost effective way to advertise to your target market. You need to learn disruptive marketing techniques that understand the traditional sales cycle is completely broken in both B2B and B2C markets.

So, take time to learn about the opportunities available with Social Media Marketing and ask us teach you how to benefit from Social Media Optimisation with our workshops.


It is a lot to take in. So we have a number of options for you.

Basic Social Media Optimisation 101: 2-hour course

How to use each of the major Social Media media, and then how to combine them to gain massive coverage in your target area or industry.


If that isn't enough to make your head hurt, we will show you how all these changes will impact everything you do in your business and how to be on the right side of this marketing revolution.


It all started with Facebook... And now there is Twitter, LinkedIn, YouTube, Instagram and maybe the ultimate game changer Google +. How does this jigsaw fit together? That’s where Social Media Optimisation 2017 comes in.


Enjoy networking during an interactive hands-on workshop. Bring your Laptop, tablet and smartphone and join in as we teach basic to advanced techniques for Facebook, Twitter and Instagram. Even a novice can leave a Twitter expert. This will also be your coolest networking experience in 2016!


Business Social Media optimisation 201: 4-hour course

Prerequisite 101 or demonstrated understanding of those techniques.


Many businesses conduct their whole business using Facebook business pages.

Google + is not just a social network it is Google’s answer to making search results current and relevant. Because the “traditional” way to rank websites has been replaced by social media activities there needed to be a way to create AUTHORITY. That is why Google + had 300 million users join in the first 24 months!


The preferred learning medium for people younger than 30, which is half the world's population, is video. YouTube serves up 1 billion short videos every day! When people want to know about something, they search YouTube for the answer. YouTube is the world's second most popular search engine. You probably need a YouTube channel... We will show you why.


Twitter is the most misunderstood of the Social Media platforms. Every major TRADITIONAL media outlet has a Twitter presence... what do they know you don't? After this session you will look again at how Twitter is such a valuable addition to your marketing mix.


Instagram launched in Oct 2010 and now has 500 million users who have uploaded 20 billion photos, becoming a social-media phenomenon with an average of 60 million being uploaded per day. Top brands using Instagram include Starbucks, Red Bull and Burberry. Here in Australia, Lorna Jane, Cotton On, Quicksilver, Big W and many more are using Instagram heavily. Brands are using Instagram to communicate with their customers on yet another social media level, as it turns out the platform is more effective than Facebook or Twitter.


Pinterest is a relatively new social networking site that is fun, easy, and catching on the hype right now. It allows users to create online image collages, then quickly and easily share those collages – called “pin boards” – with other Pinterest users. Pinterest is great for pinning up the items from your store and letting users see what you have available in the catalogue.


Klout measures how popular someone is on social media on a scale of 1 to 100 Its scoring algorithm measures some 400 different factors are taken into account along with 12 social metrics. The higher your Klout the more influence you have when you post to applications like Facebook, LinkedIn, Twitter and more...


Learn how to improve your Klout and learn about these platforms and tools and many more

  • TweetDeck
  • HootSuite
  • Bufferapp
  • Tripadvisor
  • Cloudbooster
  • Triberr
  • Kred
  • Meerkat
  • Quora
  • Empire Avenue
  • Periscope
  • Foursquare and Swarm
  • Flickr

You will learn:

facebook_logo-200Facebook Tips and Tricks including:

  • What are the advantages and disadvantages of individual profiles, fan pages and groups as they relate to your business?
  • Business apps will increase your chances of sales
  • How to integrate your web site with your Facebook account
  • What marketing strategy should you use for your Facebook presence
  • How to automate some of the activities and the best way to do that
  • How to schedule using Facebook and Bufferapp

social media icons googleGoogle+ Basics

  • How search engine relevance will depend on your Google + rating
  • How to use Google + to build your brand and personal authority
  • With 1 billion Gmail accounts, you can’t ignore Google + because it will be everywhere

youtube-logo-square-png-i6Video Strategies and Audience Involvement for YouTube and Facebook

  • Instructional videos are a front door to your business
  • Your OWN YouTube channel will encourage people to trust and buy from you
  • Video is easily produced and cameras have been below $100 for some time
  • More YouTube videos are better than a few Quality ones
  • Relying on SEO?? Google favours video over text that should be reason enough.

PrintTwitter Insider Advantages

  • Twitter has changed the way traditional media reports the news
  • Cool Twitter tools

instagram-logo-vector-download-400x400Instagram tips

  • How to create a business account and link it to Facebook
  • Posting pictures
  • Followers and Following – the basics
  • How to use hashtags
  • How to view insights and statistics

Contact us today if you want to come to a Workshop in your City and begin to dominate your industry with your Social Media Presence.

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

Do you find the idea of writing content for your website daunting, impossible, or even just don’t know where to start?

Welcome to our 31st Newsletter – wow the numbers are starting to add up! I take approx. 2 hours a fortnight to write this newsletter. During the 2 weeks prior I stash articles and news I think might be good for the newsletter in an email folder ready for when I sit down to write. This means that I have in the last 15 months created 31 blog posts on my website that all contribute to my SEO and are great for marketing as well. And I can point customers to some of the frequently asked questions answers there as well.

You could adopt the same strategy. I am sure you could write 300-600 words about something you do or know like the back of your hand that you wish your customers knew! Talk to us about how to get your website working harder for you.

SharePoint Changes Coming – New Document Library

SharePoint Document Libraries are changing. The new User Interface includes:

  • New Quick Launch menu on the left
  • Updated Library Search that shows results almost instantly
  • Removed the Ribbon for a simpler and actionable menu
  • Added document “Pinning” to always have them at the top of the library
  • Easier wording for sharing content with “Get a Link”
  • Users can Right-Click to bring the contextual menu up
  • Library Views management added in a menu via an ellipsis
  • Save your current filtered and displayed columns as a View with the click of a button
  • New Details pane shows information like properties, versioning and more
  • Quick access to manage the properties of documents without navigating to a different page or form
  • Versioning shown as activity
  • Alert Me button put into evidence
  • Move or Copy files within the library
  • A new Grid View
  • Create Links to other files or anywhere really and have them available as a “file” in the library
  • A new image viewer to quick preview them from within your library

We can help you understand and use these new features, and take advantage of the benefits of using the libraries online in a browser rather than just opening in a synced folder on your desktop. In fact, there are many, many features that are just not available to you on your computer you can access online.

Get more detailed information about the new SharePoint interface.

Talk to us about the Office 365 Features you are not currently using and How you Can Benefit from Them

Get Access to Our Digital Producer


Do you wish you had your own Digital Producer with over 10 years’ experience to look after your website? Why not borrow ours?

Our expert consultants will review your website, create a high level report and provide prioritised recommended actions to help you create a more effective website.

For only $99* you can find out:

  • How to optimise your website as an effective sales tool for your business
  • Ways to ensure your brand is reaching the right audience
  • If you are getting a return on your marketing investment

CONTACT US NOW ON 0414 770 002 FOR your Site Analysis

*Terms and Conditions Apply – contact us for details

Office 365 Updates

Over and above the SharePoint library changes these recent updates were rolled out:

  • A new tool for migrating your Evernote notes to OneNote
  • PowerPoint Designer enhancements
  • New language support in Office for Mac and Skype Translator, plus collaboration and Power Pivot updates
  • For business users, Skype for Business meetings experiences and voice services are being expanded
  • Video viewer statistics are rolling out in Office 365 Video
  • A new reporting portal in the admin centre is rolling out
  • New update options are available for Office 365 ProPlus
  • Office 365 Connectors is here
  • The redesigned OneNote Class Notebook—designed and built with teachers—is available worldwide
  • And for devs, there’s a new site for keeping up with the latest news and resources.

Coming soon:

  • Enhanced Automatic Replies (out of office). When users set an automatic reply (Out of office) When users set an automatic reply (out of office) message with an end date in Outlook on the web, Outlook can now automatically decline meetings for that period of time as well as decline any future invites that the user receives for a date in which they are away.
  • The new admin centre will get improved search, additional user list management functionality and enhancements for the mobile admin app.
  • Microsoft is updating the default Office 365 portal experience for users to make it more intuitive and consistent across devices. The new home page simplifies access to your services and recent documents, while making it easier to install applications with 1-click.
  • Microsoft is delivering a new sync client for OneDrive for Business that will provide a faster and more reliable sync experience. You’ll begin seeing this change starting May 15, 2016, and rolling out over the coming months.
  • New Safety tips in Outlook. Exchange Online Protection (EOP) already protects your organization with industry-leading spam and malware prevention. However, these attacks are so well crafted that they look legitimate. Sometimes putting messages into the Junk Email folder isn’t enough. Over the coming weeks, we’re going to provide additional information when users check their email in Outlook on the web, and in Outlook. Moving forward, as an example, a red Safety Tip in an email will mean that the message received contains something suspicious. We recommend deleting these types of email messages without opening them. We’ll continue to add more features to Safety Tips to ensure users have the best, most protected experience.

More Office 365 Update information online.

If you want any more information on any of these features, how to use them or how they might affect you please contact us

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

Choose great images for your Facebook ads

Facebook have been creating some great content helping business owners better utilise their business pages. This latest article talks about how to choose great images for your Facebook ads that pop out in peoples feeds, ensuring you get seen and hopefully clicked on.

And of course the whole point of Facebook advertising is to drive customer engagement, attract visitors to your website and make sales or inquiries you can convert. So that first impression is vital.

The photos should have single focal points, visual consistency, work for mobile and be eye catching.

Why should you be running campaigns on Facebook or your website even?

Jeff Bullas says:

Marketers need to realise that a strong trend is emerging called continuous marketing. It doesn’t mean that you shouldn’t run “campaigns”. The reality is that being found online (found in

social network updates, Twitter streams and in a Google search) requires constant SEO activity and content creation, publishing and marketing.

clip_image006Creating, curating and marketing content that is fed into the jaws of the social media beast needs to be relentless or you will be left behind and you will be lost in the web noise.

To do this well requires implementing marketing automation that leverages your time and resources.

If you need help choosing your photos, creating your ads, running campaigns or just better photos then talk to us today

Office 365 Updates

There are a lot of updates in the last 4 weeks since I last reported. Most are admin or backend updates. The major one being the admin panel has been completely updated. If you login to office 365 as an administrator you will see the new admin panel now by default. Ask us if you have any questions about navigating it.

SharePoint and One Drive for Business sharing invitations now last 90 days. If you share a document or folder with an external user, the email invitation link now lasts for 9o days before it automatically expires.

The One Drive for Business website has been upgraded to a new clean, intuitive, and beautiful interface. You can switch between tile or list views while easily organizing with drag-and-drop functions, and many other improvements. You can switch back to the existing “classic” experience, with a link on the bottom left of the screen. Eventually the “classic” experience will go away, but not until Microsoft has listened to feedback and ensured everyone is ready for the change.

Talk to us about the Office 365 Features you are not currently using

Is Your Website Working For You?

Do you receive good quality inquiries that you convert to sales? Are you selling products through your site?

Many businesses have websites that have sat idle for years. What is known as brochure ware sites are simply nothing more than an expensive business card or flyer about a company with an about page usually out of date or information that isn’t really relevant to selling anything, maybe a products or services page and hopefully a contact page with contact details.

We have surveyed hundreds of websites for 7 main components that we believe are essential if a website is actually going to sell anything, attract new customers, or even get enquiries coming in. Most unfortunately fail in 5 or more of these categories.

We can analyse your site for $99 and provide a full report of what your site is doing badly.


CONTACT US NOW FOR your Site Analysis

Understanding Power Management on Surface Devices

Surface is in a class of devices that uses Modern Standby rather than traditional S3 Sleep. This allows Windows to manage power consumption right down to the individual hardware components. The net effect is near instant resume times and more efficient power consumption (read longer battery life!) Modern Standby also helps keep devices protected by installing latest Windows Updates even when users are on the move and the device is in standby.

Microsoft recently released two videos as part of the Microsoft Mechanics series to help you learn more about Surface power management with modern Standby and how to troubleshoot and pinpoint issues by creating and analysing sleep-study and energy reports for affected devices.

Microsoft also released recent updates for Surface Book and Surface Pro 4 devices including a set of Microsoft and Intel driver and firmware updates that help you make the most of Surface power management options.

ask us how if you need to know more

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

Website Health Check


Do you wish you had your own Digital Marketing Manager with over 20 years’ experience to look after your website? Why not borrow us?
We will quickly and expertly review your website against a set of 7 major criteria and 26 specific points, create a high level report and provide prioritised recommended actions to help you create a more effective website.
For only $99* you can find out:

  • How to optimise your website as an effective sales tool for your business
  • Ways to ensure your brand is reaching the right audience
  • If you are getting a return on your marketing investment

*Some terms and conditions apply.

Contact us by 15 March 2016 for your Website check. Mention this newsletter and get it for only $49

Choose your Communication Method

These are some guidelines for communicating at work. There are now so many channels to contact each other, but how do you choose to one – and what is right? Of course there is no one right answer but the following diagram gives you some ideas depending on the urgency of the message.


Remember, although email is usually best for when you need a digital “paper trail", the downside is that some people’s emails are overflowing with unread messages. In many email programs, your message may end up in the junk mail, social or promotions tabs, or clutter.

If that happens, the person might never see it.

Bottom line, if you have an urgent matter to discuss, email may not be your best bet.

Instant message tools such as Skype for Business not only give you a great paper trail with all conversations recorded into your outlook mailbox, but can also show presence – indicating someone’s availability for a quick chat or call. And in Outlook if you start an email that persons presence will also appear give you a clue they might just see the email more quickly.

Talk to us about improving your communications with staff, customers and suppliers

Cutting Business Costs

There are many ways to cut business costs, but today I just want to focus on some less obvious and often hidden costs.

Review your Web and email hosting services.

Many businesses “set and forget” these services. Often that means paying for capacity or utilisation that is not realised or needed. If you host with Jethro we regularly review this for our clients. If you don’t, why don’t you ask us to review your current arrangements and costs. We may be able to give you a better deal. Even if you do feel free to ask us if you have the right service for your current situation.

Insurance costs can be cut by comparing and shopping around

Business insurance costs can add up easily to a hefty annual amount with public liability, vehicle and other business insurances. If you manage this yourself, then shopping around can easily get you a better deal as insurers will often give you a deal to keep you or acquire your business. Or consider using a broker to do the hard work for you and get the best deal for you.

Utilising Technology Better

Technology improvements are often a great way to reduce your costs by being more efficient and using cheaper services. Cloud based services are generally cheaper than on premise services, and reducing overhead costs is always good for business. Automating standard process, matching accounting information automatically, improving customer communications though some automation and workflow tools is very simple and a great way to reduce staff overheads.

Of course this is just scratching the surface. Here at Jethro we have spent over 20 years helping our customers find expense leakages and drive down costs.

Talk to us about how we can reduce your overheads and improve your profitability

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

Today I thought I would update you on all the services we offer. Often people are surprised at just what we can do and outsourcing jobs to us is often a way to get things done more efficiently and cheaper. I have also included some Office 365 news as usual.

Outsource Your Tech Today


We have been in business here in Australia for 20 years. Some of our staff have more than 25 years’ experience in computing and business. We have been active in the web since 1995. As a result, we have a significant skill set that you can take advantage of.

First some reasons why.

Can your business afford?

  • Missed sales and opportunities
  • Negative feedback – people talk about your business in social media
  • Wasted money

Common Mistakes of DIY

  • Buying unsuitable equipment on “special”
  • Incorrect licensing of software
  • Making the assumption the cloud is free
  • Untested backups, DR and BCP
  • Leaving it to untrained Gen Y staff
  • Inappropriate use of social media for business

Some of the products and services we can offer you

  • Advice – we employ professionals in these areas:
    • Business Architecture and Digital Strategy
    • Web Development and Design
    • SEO (Search Engine Optimisation)
    • SEM (Search Engine Marketing)
    • SMM (Social Media Management)
    • Reputation and Brand Management
    • Photography and Graphic Design
    • Sys Admins and Database Experts
    • Office Productivity Gurus
    • Writing and Content Development
  • Hardware:
    • Computer sales, repairs and upgrades – from basic business PCs to high end graphic design and gaming PCs
    • Mobile devices (phones, tablets) – sales, upgrades and connection
    • Internet connection – ADSL, NBN and Mobile Broadband
    • Wired and Wireless Networks – design, installation and security– design, sales, installation and configuration, racks and data storage
  • Software
    • Office 365 connection, setup and installation
    • Data migration – office accounting systems into the cloud, data storage into cloud
    • Website development, new sites, upgrades, ecommerce platforms, integration to store
    • Social Media - policy, setup and account management
    • Excel VBA development – spreadsheet design, automation, reporting tools and budgets
  • Training
    • Microsoft Office training – productivity and efficiency gains guaranteed
    • Website management
    • Social Media Use and Management

Talk to us about significant advantages to your business by OUTSOURCING YOUR TECH

Office 365 News

Using Skype for Business? If not why? Either way here are 8 features you didn’t know you needed for online meetings.

New Feature: Filtering common malicious attachment types in Email. Learn more about creating organisation wide settings to limit attachments of malicious file types. Ask us if you want this feature enabled.

Upgraded feature: The People Profile experience is being updated in Office 365. We are already using the new profile pages and it is a definite improvement when working with Delve. Ask us about how to improve your organisations information usage and sharing.

New feature: Integrate Dropbox into your Office 365 online experience. Ask us to talk through and plan this upgrade if you are heavy users of Dropbox.

Office 365 is changing all the time, schedule your free 6 monthly audit with us to see how you can take advantage of the tools that are available in your subscription

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

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What people say..

Tim has always been a pleasure to deal with, all my problems are sorted out with minimum fuss.

— Michelle - Salon Owner