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Choose great images for your Facebook ads

Facebook have been creating some great content helping business owners better utilise their business pages. This latest article talks about how to choose great images for your Facebook ads that pop out in peoples feeds, ensuring you get seen and hopefully clicked on.

And of course the whole point of Facebook advertising is to drive customer engagement, attract visitors to your website and make sales or inquiries you can convert. So that first impression is vital.

The photos should have single focal points, visual consistency, work for mobile and be eye catching.

Why should you be running campaigns on Facebook or your website even?

Jeff Bullas says:

Marketers need to realise that a strong trend is emerging called continuous marketing. It doesn’t mean that you shouldn’t run “campaigns”. The reality is that being found online (found in

social network updates, Twitter streams and in a Google search) requires constant SEO activity and content creation, publishing and marketing.

clip_image006Creating, curating and marketing content that is fed into the jaws of the social media beast needs to be relentless or you will be left behind and you will be lost in the web noise.

To do this well requires implementing marketing automation that leverages your time and resources.

If you need help choosing your photos, creating your ads, running campaigns or just better photos then talk to us today

Office 365 Updates

There are a lot of updates in the last 4 weeks since I last reported. Most are admin or backend updates. The major one being the admin panel has been completely updated. If you login to office 365 as an administrator you will see the new admin panel now by default. Ask us if you have any questions about navigating it.

SharePoint and One Drive for Business sharing invitations now last 90 days. If you share a document or folder with an external user, the email invitation link now lasts for 9o days before it automatically expires.

The One Drive for Business website has been upgraded to a new clean, intuitive, and beautiful interface. You can switch between tile or list views while easily organizing with drag-and-drop functions, and many other improvements. You can switch back to the existing “classic” experience, with a link on the bottom left of the screen. Eventually the “classic” experience will go away, but not until Microsoft has listened to feedback and ensured everyone is ready for the change.

Talk to us about the Office 365 Features you are not currently using

Is Your Website Working For You?

Do you receive good quality inquiries that you convert to sales? Are you selling products through your site?

Many businesses have websites that have sat idle for years. What is known as brochure ware sites are simply nothing more than an expensive business card or flyer about a company with an about page usually out of date or information that isn’t really relevant to selling anything, maybe a products or services page and hopefully a contact page with contact details.

We have surveyed hundreds of websites for 7 main components that we believe are essential if a website is actually going to sell anything, attract new customers, or even get enquiries coming in. Most unfortunately fail in 5 or more of these categories.

We can analyse your site for $99 and provide a full report of what your site is doing badly.

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CONTACT US NOW FOR your Site Analysis

Understanding Power Management on Surface Devices

Surface is in a class of devices that uses Modern Standby rather than traditional S3 Sleep. This allows Windows to manage power consumption right down to the individual hardware components. The net effect is near instant resume times and more efficient power consumption (read longer battery life!) Modern Standby also helps keep devices protected by installing latest Windows Updates even when users are on the move and the device is in standby.

Microsoft recently released two videos as part of the Microsoft Mechanics series to help you learn more about Surface power management with modern Standby and how to troubleshoot and pinpoint issues by creating and analysing sleep-study and energy reports for affected devices.

Microsoft also released recent updates for Surface Book and Surface Pro 4 devices including a set of Microsoft and Intel driver and firmware updates that help you make the most of Surface power management options.

ask us how if you need to know more

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As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

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What people say..

I found Ian's information helpful, but confronting (in a good way). It has highlighted the many weaknesses in our business.
I did find that the seminar was more than what was advertised. I expected just the website information.

Free Business Seminar Feedback Nov 2012

— Simone - Business Owner

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