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Choose great images for your Facebook ads

Facebook have been creating some great content helping business owners better utilise their business pages. This latest article talks about how to choose great images for your Facebook ads that pop out in peoples feeds, ensuring you get seen and hopefully clicked on.

And of course the whole point of Facebook advertising is to drive customer engagement, attract visitors to your website and make sales or inquiries you can convert. So that first impression is vital.

The photos should have single focal points, visual consistency, work for mobile and be eye catching.

Why should you be running campaigns on Facebook or your website even?

Jeff Bullas says:

Marketers need to realise that a strong trend is emerging called continuous marketing. It doesn’t mean that you shouldn’t run “campaigns”. The reality is that being found online (found in

social network updates, Twitter streams and in a Google search) requires constant SEO activity and content creation, publishing and marketing.

clip_image006Creating, curating and marketing content that is fed into the jaws of the social media beast needs to be relentless or you will be left behind and you will be lost in the web noise.

To do this well requires implementing marketing automation that leverages your time and resources.

If you need help choosing your photos, creating your ads, running campaigns or just better photos then talk to us today

Office 365 Updates

There are a lot of updates in the last 4 weeks since I last reported. Most are admin or backend updates. The major one being the admin panel has been completely updated. If you login to office 365 as an administrator you will see the new admin panel now by default. Ask us if you have any questions about navigating it.

SharePoint and One Drive for Business sharing invitations now last 90 days. If you share a document or folder with an external user, the email invitation link now lasts for 9o days before it automatically expires.

The One Drive for Business website has been upgraded to a new clean, intuitive, and beautiful interface. You can switch between tile or list views while easily organizing with drag-and-drop functions, and many other improvements. You can switch back to the existing “classic” experience, with a link on the bottom left of the screen. Eventually the “classic” experience will go away, but not until Microsoft has listened to feedback and ensured everyone is ready for the change.

Talk to us about the Office 365 Features you are not currently using

Is Your Website Working For You?

Do you receive good quality inquiries that you convert to sales? Are you selling products through your site?

Many businesses have websites that have sat idle for years. What is known as brochure ware sites are simply nothing more than an expensive business card or flyer about a company with an about page usually out of date or information that isn’t really relevant to selling anything, maybe a products or services page and hopefully a contact page with contact details.

We have surveyed hundreds of websites for 7 main components that we believe are essential if a website is actually going to sell anything, attract new customers, or even get enquiries coming in. Most unfortunately fail in 5 or more of these categories.

We can analyse your site for $99 and provide a full report of what your site is doing badly.


CONTACT US NOW FOR your Site Analysis

Understanding Power Management on Surface Devices

Surface is in a class of devices that uses Modern Standby rather than traditional S3 Sleep. This allows Windows to manage power consumption right down to the individual hardware components. The net effect is near instant resume times and more efficient power consumption (read longer battery life!) Modern Standby also helps keep devices protected by installing latest Windows Updates even when users are on the move and the device is in standby.

Microsoft recently released two videos as part of the Microsoft Mechanics series to help you learn more about Surface power management with modern Standby and how to troubleshoot and pinpoint issues by creating and analysing sleep-study and energy reports for affected devices.

Microsoft also released recent updates for Surface Book and Surface Pro 4 devices including a set of Microsoft and Intel driver and firmware updates that help you make the most of Surface power management options.

ask us how if you need to know more

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

Who is Your Trusted IT Advisor?


We act as a trusted advisor for many of our clients. What does that mean exactly?

Most business owners understand the importance of including their accountant and lawyer in any business changes that have legal or tax implications. It is very important to ensure that the right structures are in place to minimise tax, meet legal obligations and ensure that liability and risk are minimised and managed.

It is equally important to seek the advice of a trusted IT advisor in the same instances. An advisor sits on your side of the table, seeks to understand your business and can then make suggestions that are your in best interest. Here are some of the many reasons why this is important.

· Adding or terminating staff or employees should be done correctly. Ensuring they have the right hardware, software and access to corporate systems and data before they start work eliminates up front teething problems and gets them up to speed right away. Ensuring an employee’s access is removed BEFORE terminating reduces the risk of data theft and malicious behaviour.

  • Technology can be configured many different ways, and what could be right for one scenario might not be right for another.
  • Starting a new business, opening a new store, or even just working from home might require different security, backup solutions and data storage solutions. It is best to define these and understand the cost of implementation before the decision is made.
  • Technology replacement plans should be in place to cycle hardware every few years. These may need to be modified if changes in ownership, downsizing or scaling up are planned.

So before you make important business decisions, contact us for a no obligation free chat. We would love to be your Trusted IT Advisor.


Kochie takes a Small Business through a Technology Makeover

David Koch from Channel 7 presented a small business makeover series with Microsoft last year. The 4 part series takes approximately 40 minutes to watch and is well worth the time taken.

If your business can relate to any of the problems presented here, or would like any of the solutions then please call us. This is what we do! Using technology correctly can improve workers productivity and business efficiency. Being able to do things for your customers your competitors can’t do may just give you the edge!

Talk to us about improving your Business Productivity and Efficiency with New Technology, Software, mobile access and better workflows

Windows 10 – Latest Version

Are you running the latest version of Windows 10 yet?

You can work it out by hitting the start button and typing System and clicking System Information.


In the OS Version you should see 10.0.10586 Build 10586. If not, you are running an older version.

You can update by running Windows updates and ensuring it downloads this new version.


Note: Check with us if you are not sure, or want support to running this version update.

And if you are running Windows 7 or 8 then time to upgrade – you have 3 months left for the free upgrade.

Book us in to upgrade your business or Home PCS to Windows 10 now - $150 per machine. conditions apply.

Security and Computing

Security is an ongoing battle of threats and defence. The cost to businesses to remove malware and viruses is a lot more than the small cost of educating yourself and taking appropriate defensive measures.

Are you up to date with the latest threats?

Three types of malware you should know about in 2016 Have you heard of the Brain Test, Zeus or Conficker threats? Are you safe? Read this article to learn more.

Who is most at risk of identity theft? You might be surprised to find out just who is more at risk of identity theft. Read this article to learn more. Or read our previous articles about protecting yourself and your business’s data.

Are you at risk from Spear Phishing attacks? Do you know how to recognise them and keep safe from them? There are many ways the attacks can come but the most popular delivery platform is email. As such, when opening an email it is important to know the hallmarks of a phishing scam:

  • If it asks for your personal information, play it safe and assume it is a phishing attack.
  • If you believe the email may be a scam, phone the organisation to verify if it is an official email.
  • If you do click on a link, make sure to never enter your information into the website that appears.
  • If you recognise the email address, do not take this as proof it is from an official or authentic source.
  • If you see a suspect email has an attachment, make sure you do not open or download it as it could be an infectious computer virus.

Be safe and secure online – ask us how if you need to know more

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

Website Health Check


Do you wish you had your own Digital Marketing Manager with over 20 years’ experience to look after your website? Why not borrow us?
We will quickly and expertly review your website against a set of 7 major criteria and 26 specific points, create a high level report and provide prioritised recommended actions to help you create a more effective website.
For only $99* you can find out:

  • How to optimise your website as an effective sales tool for your business
  • Ways to ensure your brand is reaching the right audience
  • If you are getting a return on your marketing investment

*Some terms and conditions apply.

Contact us by 15 March 2016 for your Website check. Mention this newsletter and get it for only $49

Choose your Communication Method

These are some guidelines for communicating at work. There are now so many channels to contact each other, but how do you choose to one – and what is right? Of course there is no one right answer but the following diagram gives you some ideas depending on the urgency of the message.


Remember, although email is usually best for when you need a digital “paper trail", the downside is that some people’s emails are overflowing with unread messages. In many email programs, your message may end up in the junk mail, social or promotions tabs, or clutter.

If that happens, the person might never see it.

Bottom line, if you have an urgent matter to discuss, email may not be your best bet.

Instant message tools such as Skype for Business not only give you a great paper trail with all conversations recorded into your outlook mailbox, but can also show presence – indicating someone’s availability for a quick chat or call. And in Outlook if you start an email that persons presence will also appear give you a clue they might just see the email more quickly.

Talk to us about improving your communications with staff, customers and suppliers

Cutting Business Costs

There are many ways to cut business costs, but today I just want to focus on some less obvious and often hidden costs.

Review your Web and email hosting services.

Many businesses “set and forget” these services. Often that means paying for capacity or utilisation that is not realised or needed. If you host with Jethro we regularly review this for our clients. If you don’t, why don’t you ask us to review your current arrangements and costs. We may be able to give you a better deal. Even if you do feel free to ask us if you have the right service for your current situation.

Insurance costs can be cut by comparing and shopping around

Business insurance costs can add up easily to a hefty annual amount with public liability, vehicle and other business insurances. If you manage this yourself, then shopping around can easily get you a better deal as insurers will often give you a deal to keep you or acquire your business. Or consider using a broker to do the hard work for you and get the best deal for you.

Utilising Technology Better

Technology improvements are often a great way to reduce your costs by being more efficient and using cheaper services. Cloud based services are generally cheaper than on premise services, and reducing overhead costs is always good for business. Automating standard process, matching accounting information automatically, improving customer communications though some automation and workflow tools is very simple and a great way to reduce staff overheads.

Of course this is just scratching the surface. Here at Jethro we have spent over 20 years helping our customers find expense leakages and drive down costs.

Talk to us about how we can reduce your overheads and improve your profitability

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

Today I thought I would update you on all the services we offer. Often people are surprised at just what we can do and outsourcing jobs to us is often a way to get things done more efficiently and cheaper. I have also included some Office 365 news as usual.

Outsource Your Tech Today


We have been in business here in Australia for 20 years. Some of our staff have more than 25 years’ experience in computing and business. We have been active in the web since 1995. As a result, we have a significant skill set that you can take advantage of.

First some reasons why.

Can your business afford?

  • Missed sales and opportunities
  • Negative feedback – people talk about your business in social media
  • Wasted money

Common Mistakes of DIY

  • Buying unsuitable equipment on “special”
  • Incorrect licensing of software
  • Making the assumption the cloud is free
  • Untested backups, DR and BCP
  • Leaving it to untrained Gen Y staff
  • Inappropriate use of social media for business

Some of the products and services we can offer you

  • Advice – we employ professionals in these areas:
    • Business Architecture and Digital Strategy
    • Web Development and Design
    • SEO (Search Engine Optimisation)
    • SEM (Search Engine Marketing)
    • SMM (Social Media Management)
    • Reputation and Brand Management
    • Photography and Graphic Design
    • Sys Admins and Database Experts
    • Office Productivity Gurus
    • Writing and Content Development
  • Hardware:
    • Computer sales, repairs and upgrades – from basic business PCs to high end graphic design and gaming PCs
    • Mobile devices (phones, tablets) – sales, upgrades and connection
    • Internet connection – ADSL, NBN and Mobile Broadband
    • Wired and Wireless Networks – design, installation and security– design, sales, installation and configuration, racks and data storage
  • Software
    • Office 365 connection, setup and installation
    • Data migration – office accounting systems into the cloud, data storage into cloud
    • Website development, new sites, upgrades, ecommerce platforms, integration to store
    • Social Media - policy, setup and account management
    • Excel VBA development – spreadsheet design, automation, reporting tools and budgets
  • Training
    • Microsoft Office training – productivity and efficiency gains guaranteed
    • Website management
    • Social Media Use and Management

Talk to us about significant advantages to your business by OUTSOURCING YOUR TECH

Office 365 News

Using Skype for Business? If not why? Either way here are 8 features you didn’t know you needed for online meetings.

New Feature: Filtering common malicious attachment types in Email. Learn more about creating organisation wide settings to limit attachments of malicious file types. Ask us if you want this feature enabled.

Upgraded feature: The People Profile experience is being updated in Office 365. We are already using the new profile pages and it is a definite improvement when working with Delve. Ask us about how to improve your organisations information usage and sharing.

New feature: Integrate Dropbox into your Office 365 online experience. Ask us to talk through and plan this upgrade if you are heavy users of Dropbox.

Office 365 is changing all the time, schedule your free 6 monthly audit with us to see how you can take advantage of the tools that are available in your subscription

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:


The Paperless office was envisioned years ago but it hasn’t really eventuated in most businesses I visit. But there are many little things you can do to avoid using more paper than you need to. Some of these include using cloud storage for files, moving your accounting system into the cloud, and sending and receiving statements and invoices electronically.

We have recently shifted to cloud accounting (don’t know why it took me so long) and have experienced a real productivity gain in data entry with bank accounts syncing transactions straight to our accounts. In addition, we are starting to shift our paper invoices and bills into electronic formats and save them online.

One thing you can’t get rid of all together is the paper receipt needed for business from a EFTPOS terminal. However, you don’t need to keep them. Scanning them and then saving them online is the best way to do this. And you don’t need an expensive scanner. Most good ones designed for document storage start around $500 or more. Simply use the Office Lens App on your Android iOS or Windows phone and you can scan straight into OneNote – and thence into your cloud accounting system.

Talk to us about the significant advantages to your business by reducing Paper and By using Cloud Accounting.

OneDrive For Business Syncing

Are you using OneDrive for Business or SharePoint? If so you may have had a bit of a bumpy ride recently with updates to the sync tool. The new sync tool is here and is far better, removes the old limitations and works – well let’s just say – as it’s supposed to! Read on for more info if you have had issues.

Office 365’s cloud storage in SharePoint and One Drive for Business is wonderful – gives you access to your data anywhere, version control and collaborative editing and sharing amongst many other features. However, the sync tool used to sync libraries to your PC has been buggy and had some limitations. To be fair these were mostly legacy issues that didn’t matter back when the size of libraries online was so much smaller. Now we expect to store large quantities and Office 365 certainly gives your business a heap of space.

The OneDrive for Business Next Generation Sync Client is now available for Windows 7, 8 and 10 machines (coming to Windows 8.1 in the first quarter 2016 sometime) and for MAC )S X 1.9 and above now. However, it is not rolled out in regular windows or office patches but needs to be deployed.

At the moment it does NOT support Windows 8.1, or SharePoint libraries - though these capabilities will be added soon. It can run alongside the current tool and works just fine. I have been running the pre-release version since November with ZERO problems – not something I could say about the previous tool.

This Office Support Article has all the details as well as guides for Windows and MAC for deployment.

If you need assistance then please do not hesitate to call or message and we can discuss your options or do it for you

Follow Us On Social Media

As always Jethro is your web, cloud and technology specialists. I am constantly learning new things and spending time researching, playing and testing new systems and reading about other people in the IT world doing the same thing. If you want to follow along with what I share in various spaces, then connect with me:

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What people say..

I found Ian's information helpful, but confronting (in a good way). It has highlighted the many weaknesses in our business.
I did find that the seminar was more than what was advertised. I expected just the website information.

Free Business Seminar Feedback Nov 2012

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